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Part of the first TV documentary for Ivan Kristoff's Art Innitiatives

Read More The E.X.T.R.E.M.E. TV Series

Conceptual Photography and Art for the M.A.R.S. Project

Through Conceptual art, sometimes simply called Conceptualism, Ivan Kristoff's concept for Mid Air Rope Assess can be presented at the 20th Anniversary of Intersec 2018 in Dubai. Through Conceptual Photography, he will showcase his idea to pilots and emergency services personnel, who are invited to this project, and develop the methodology of a new way of vertical and aerial rescue. This the work will take precedence over traditional aesthetic and material concerns. As many works of conceptual art, sometimes called installations, this idea will be presented to our Creative Team of artists and technological partners, who can visualize the M.A.R.S. concept to the public.

Project Details:


@11 (2)This project is the result of such necessary quest for perfection that threatens never to be completed. Concept for an air stunt that costs over million dollars, will be presented by Ivan Kristoff.

According to Leonardo da Vinci, art and science should go hand in hand. Ivan Kristoff possesses extreme passion for technology and he is not a man who lives only on his laurels. He is a man who gathers together a team of jet and helicopter pilots to do something so serious that it will become a new hit in the  aviation. He lives with this idea day and night. In 2012, despite the growing crisis in the helicopter and military industry, he officially presented the M.A.R.S. concept at the Helishow in Dubai; it was time for something new.

The idea is so ambitious that it will test his reputation and the future of his projects and carrier. Ivan began to plan the new presentation of  visual concepts for a new type of rescue in the air.

“Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical”
Sol LeWitt

The main core of this idea is to explore new ways in communicating ideas of Conceptual and Abstract Art, that transcends into the Land Art, watch it grow as Performance Art, to pass by Neo-Expressionism stage, emerge through the Hyperrealism and Photorealism and exploit the New Media Art before it forms a shape and becomes reality. As the Samurai, who perfects his skills with the sward and control of the mind, by training in calligraphy, poetry and other forms of art, Ivan has taken the initiative to write his own stories by becoming a freelance editor and photographer for BBC Top Gear Magazine.

For this project, Ivan taught several younger artists how to work and hang on ropes, on the top of high rocks, a few hundred feet off the ground.  For him, to create modern vision of conceptual ideas is to combine art with technology. That is the artistic challenge that Ivan takes and incorporates a partnership with the world’s leaders in IT commuications, mobile computing, advanced photography and visual technology.

“My strong side is to see behind the corners and predict the future in my field of work. What I am  looking for as a result of a partnership with the world’s top minds and technological leaders, is to showcase in a documentary film and my book how we can shape a new trend in the aviation through Art and Technology .

For years I had to build a team of reliable and experienced people. Now what is left to count is on an abstract and creative thinking.”
Ivan Kristoff

This is his philosophy, the fruit of his long-standing admiration for Leonardo da Vinci. “In an article about Leonardo I met his assertion that art and science should go hand in hand. When I read this, I thought I saw an open window. It is like I saw the direction in which I must go and I wanted to follow.“, says Ivan. He instructs his team and friends to design and visualize the new concept of saving lives. Many of them are processed many times untill Ivan is pleased with the results. According to him the idea should sound as advanced, but it should be functional and pragmatic.

His Highness Sheikh Majid bin Mohammed bin Rashid Al MaktoumSon of a diplomat who has spent much of his career in Libya, Ivan has dreamed to work in the Arab world since his childhood. He introduced part of his concept to the Princes of Dubai,HH. Sheikh Majid, H Shaikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, H.H. Shaikh Mansoor bin Mohammed bin Rashid Al Maktoum, H.E. Sultan Bin Saeed Al Mansoori, the UAE Minister of Economy and discussed the possibility to do a one-of-a-kind aerial demonstrationin the UAE.

Meeting the Prince of Dubai

Through this concept, any government institution, Air Forces, airline or helicopter company that participate in the MARS project, will recoup their investment many times throughout the improvement and novelty in aviation. Whoever is the first to strike up and implement this initiative in reality will make the World’s First and see the benefits of national pride, brand enhancement and increased air traffic to their local destinations.

  • Client

    Top Gear Magazine

  • Skills

    • Conceptual Photography
    • Conceptual Art
    • Performance Art
    • Musical Video Clips
    • Social media Mix
    • Copywriting
Read aboth the Art Initiative

This Arts Initiative brings experienced pilots, rope access technicians, artists, musicians and aerial photographers with highly promising young artists to collaborate a one-to-one mentoring relationship. The programme will start during Dubai Helishow 2014 and we hope to initiate enriching dialogue between artists of different generations, and cultures, fulfilling its aim to make a significant contribution to the visual presentation of the helicopter industry...

This is just an ideat to create a Limited Edition Book of 10 copies for the 10th Anniversary of Dubai Helishow 2014. It can be given as a specuial gift to the 10 exhibition partners and supporters of Ivan Kristoffs in Dubia. They will receiv a hard copy of the book and link the 1oth Anniversary e-book to their web sites, social media mixes, IPhone, Android, Windows 8 and other smart-phone and notebook applications....

Since Dubai Helishow 2010, Ivan Kristoff has honoured extraordinary and courageous individuals who take major challenges. Each Ivan Kristoff’s Arts Award is given for the assistance of visualizing new projects for the helicopter industry that can save lives. These projects will be developed into Working groups of experts in the aviation industry, air medical/emergency services and communications who can work on improving safety procedures and practices for aerial operations...